E-commerce is something you have heard about a lot lately. Whether it’s a cute little shop to selling baby clothes or a drop-shipping business building a solid customer base. Regardless of the situation, everyone has had their encounter with e-commerce marketing. It gets to the point where it is a huge factor affecting your business. You start asking yourself if you are doing everything right or if you can integrate new marketing techniques to draw more devoted customers.
We will guide you on the path to marketing success with these 8 e-commerce marketing tips.
1). Create a Content Market Strategy
This is the first thing you need to do before starting. Even an architect has to draw up the plan for a building before you can see the majestically built skyscraper.
Start by writing down a list of all the ways you plan on reaching out to your customers, be it blogs, videos or newsletters.
Make a point of reviewing this strategy periodically (weekly or monthly) to assess how content creation and the process of distribution is going and to make effective changes.
2). Generate an Automated Email Marketing Campaign
Email still remains the most effective e-commerce marketing strategy to influence your customers and convince them to spend more. Customers are known to open emails, even if they contain advertisements.
Using an email marketing campaign, you can keep in touch with your customers on a regular basis and send them useful information. Automating the system makes your work much easier and ensures that your target demographic is continuously engaged.
3). Diversify Your Platforms with Social Media
Most e-commerce companies do not know where to start with social media. They feel like it is a whirlpool with no beginning or end because they can’t decide which platforms work best in certain markets. The solution to this is to diversify and eventually cut the platforms that are not working well. You will have a better idea of where you are making the most money if you spread out the risk and evaluate after. Create Facebook, Instagram, Pinterest, Twitter and Google Plus accounts so all your customers can have a way to connect with you.
4). Develop and Implement a Personalization Strategy
People want to see the “face” of a company. They want to spend money on someone they feel they can relate to. Brand your company with a person.
When sending emails, address people by their names. Make them feel like they are valuable to the company and that they receive personalized attention. Show images and videos of your staff and of your manufacturing process, giving them insight into your company.
5). Make Your Own Original Content
Build a strong connection with your customers by putting out original content that is curated specifically for them. In your content marketing strategy, you will have to decide between content pulled from around the web or original content.
Your customers are bound to be more loyal to you if they know that you released an original podcast, video, blog post, audio segment or eBook every week.
6). Automate Your Social Networks
Planning your social strategy frees up time for other tasks. Scheduling a month of Facebook posts in advance means you do not have to think about what to post for that whole period. You will have to figure out what time of day is best for your posts to go out to ensure a high readership. This is a great strategy to use however, you will still have to monitor activity , moderate comments and interact with customers online.
7). Make an Impact with Contextual Marketing
What we mean here is using your marketing in formats that connect with your target demographics. Basically, putting the messages in the right place at the right time. A good example of Contextual marketing is the famous Oreos Super Bowl tweet, “You can still dunk in the dark” where they brought humor to the stadium lighting problem to an audience that consumes a lot of snacks. When you’re designing your marketing material, be aware of what your customers are currently experiencing and design your marketing strategy to address that using your product.
8). Use User Generated Content
User generated content is a sure way to build interaction with your customers while not costing you much time or money. For example, set up a competition for your fans to produce the best video or picture to showcase your products. You will not have to pay for a production crew or graphic designer to come up with your next promotional material. Your fans will also feel like they play an integral part in the success of the business.
There are many other tips out there for e-commerce marketing but we believe that these 8 will give your company the fuel it needs to scale.
Birdie Martin VA